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INSIDE: Roam the Gnome’s Guide to the Best Toy Store Paris has in town!

We stumbled across this sweetest, most unassuming toy store in Paris on our last visit.

You should have seen Ned’s face when I told him we were going in.

Eye-popping delight would be the expression I think.
From the moment you set foot inside the door, and all the way down the stairs and into the main shop, you can’t help but be mesmerised.

This is the toy shop in Paris worth visiting.

Take a look inside below. 

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image - Once upon a Time toy store in paris exterior


If you are visiting Paris with kids, make a beeline for this super cute place.

You’ll find 300m2 of quality toys and games in the St Germain des Pres district, located between Jardin du Luxembourg Gardens (and the NEW Ludo Jardin playground) and the famous Bon Marche Department store. 

This toy shop in Paris is a two-storey space “entirely dedicated to the creativity of games and toys, to its magic and enchantment.”

It’s been serving Parisians over 30 years.

Renowned as a Paris toy shop with a solid reputation  for stocking the best quality and most beautifully designed French toys.

Out of all the toy stores in Paris, this one is home to the most eclectic range of toys from both France and elsewhere. 

If you are shopping for kids in Paris, or are looking for good souvenirs from Paris for children, go now. 

Hot Tip: Visiting Paris with kids? Book this Paris City Family Tour with Seine River Cruise

once upon a time toy store front entrance pic

Image credit: Frédéric Lipzyc, Il était une fois

What you’ll find at the Best Toy Shop in Paris

You’ll find:

  • exceptional quality toys
  • a range of the best classic toys 
  • novelties unearthed at international fairs
  • toys independently designed by young creators

It’s also the largest independent toy store in Paris. 

This place is like Christmas has come again! 

READ MORE: Take a Louvre Museum Highlights for Families Tour & Skip the Line! 

soft toys at paris toy shop once upon a time pic

Shopping In Paris for Toys and Souvenirs

While many Department stores and toy stores in Paris stock the normal array of Frozen and Disney toys, Playmobil, and LEGO, Once Upon a Time toy store in Paris was filled with a huge variety of enchanting toys from around the world.

Unique Paris shopping is right here! 

once upon a time toy shop in paris interior pic

Image credit: Frédéric Lipzyc, Il était une fois

Inside the Best Toy Store in Paris

Here’s some of what we saw at this awesome Toy Shop in Paris:

  • wooden food and fruit for play shops
  • pretty woven baskets and child-size metal shopping baskets to carry things in
  • HAPE brand toys – wooden cash registers and ‘High Tea’ sets
  • teasets
  • baking sets
  • hundreds of stuffed animals
  • dolls, and doll houses
  • doll high chairs
  • cooking stands and play kitchens
  • children’s games including card games, backgammon, finger soccer, table bowling, spinning tops

Toy stores in Paris - ned with outdoor trikes pic

More Toy Choices at Once Upon a Time Paris Toy Shop 

There’s big and little toys, and indoor and outdoor toys for kids including: 

  • an extensive range of outdoor trikes and scooters
  • art easels and tool stands
  • HABA board games
  • POLI brand police car toys
  • hula hoops
  • floor rugs
  • bags and satchels

french dress up costumes for kids pic

Costumes & Dress Ups at this French Toy Store

Find gorgeous well-made:

  • knights and kings outfits
  • a huge variety of elegant 19th century Royal Queen dresses, and
  • animal dress ups too, including gorillas and lions

French queens dress up costumes pic

Made in France dress up clothes

They stock a French brand of dress up costumes including:

  • Firefighters  
  • Pierrot Moon costumes 
  • Costume of Saint Cyrien
  • Napoleon 

tirot boats pic

Image credit: Tirot Company

The Best French Toy Brands in Stock at Once Upon a Time

No.1: Handmade Tirot Boats

This French company makes superb wooden sailboats that really sail for beach outings, parks, and ponds.

Once upon a Time takes pride in stocking a huge range of French brands of toys, including these ones below. 

No.2: Moulin Roty Toys  

French designed soft toys and wooden toys, Moulin Roty is a firm favourite of locals and visitors alike. 

No.3: Janod toys

Janod is a French brand specialising in the creation of traditional toys and games from wood and cardboard, plus art and craft kits.

vilac infant toys

No.4: Vilac Infant Toys

Vilac wood turned toys have been in existence since 1911, and they are a much loved toy brand to this day. 

The pull toys including Baby Island Bird and Baby Ladybug charm people of all ages. 

No.5: Bioviva toys

Bioviva is a French company that has a passion for nature and the environment.  

Toy stores in Paris- Papo toys pic

No.6: PAPO plastic figures and accessories

Once Upon a Time toy shop in Paris dedicates one whole corner to PAPO toys. 

You’ll find a range of plastic PAPO animals and toys including: 

  • PAPO baby teethers 
  • dinosaurs
  • dogs and cats
  • fantasy world characters
  • farm yard friends
  • historical characters
  • horses, foals and ponies
  • marine life
  • Wild Animal kingdom with African animals including giraffe, zebra, hippo, elephant, rhino, tigers, lions and camels 
  • Australian and Asian animals
  • pirates 
  • the Medieval era
  • the Enchanted World with ballerinas, fairies, unicorns, dragons, elves, deer and more

petitcollin dolls pic

No.7: Petitcollin dolls 

Petitcollin is a French doll factory that has been in operation since 1860, creating lifelike dolls for children of all ages. 

The best dolls come in their own suitcase, accompanied with multiple outfits or themed accessories such as:

  • hairbrush
  • dryer
  • hair barrettes and
  • scrunchies. 

No.8: Cloze Wooden Toys

New to the market, the Cloze toys are mix and match construction toys for the tinkerers among children. 

This Paris toy shop also stocks Parisian Toy Brands below: 

  • OMY decal kits for clothes, objects and accessories
  • Les Parisettes souvenirs including snow globes, 
  • Magi Gozzoli puzzles 
  • Rosajou lipsticks, makeup brushes, pocket mirrors, makeup, and nail polish 
  • Theater Lamps for children’s bedrooms

The Ultimate Guide to French Toy Brands 

Read our Comprehensive Guide to the most popular, well made and much loved French Toy Brands. 

image - once upon a time toy shop in paris interior

Image credit: Il était une fois

Pocket Money Toys at this Paris Toy Shop

Ned and Jack were allowed to choose one pocket money toy each.

Ned chose a PAPO toy crocodile, and I helped Jack to choose a soft toy.

I also picked up some very sweet melamine miniature trays as gifts in a Parisian theme.

They’ve become a clever way to store rings and jewellery.

If you are on the hunt for a Paris toy store, or are looking for more places to shop in Paris with the kids, put this French toy store on your list.

It’s worth the detour on the walk back from the Jardin du Luxembourg gardens towards the Seine.

once upon a time toy store in paris dress ups

Image credit: Il était une fois

THE INSIDE SCOOP: French Toy Shop in Paris “Il était une fois”

Correct at time of publication on Roam the Gnome. Please check with venue for updates. We apologise in advance if there have been any changes we are unaware of. All prices in EURO, unless otherwise stated

Address: Il était une fois, Neminemo, 1 rue Cassette – 75006 Paris.
Telephone:  +33 1 45 48 21 10
Website: Click here

Opening Hours at Once Upon a Time Toy Store In Paris

  • Monday to Saturday from 10:00am to 7:30pm
  • They take Master card, Carte Bleue, and American Express

once upon a time toy store paris brands pic

Image credit: Frédéric Lipzyc, Il était une fois

How to get to Once Upon a Time Toy Shop in Paris

By Metro: Line 4, stops: Saint Sulpice, or Saint Germaine des Pres

By Train: Lines 10, 12. Stop Sevres Babylone

By Bus: Stops Lignes 95, 96, 63, 84 – arret Michel Debre

By Taxi or Uber: This Paris city toy shop is easily accessible by taxi or uber.

Once Upon a Time Paris Map

Toadstool Rating: Neminemo Paris 

Don’t miss this place to buy French toys for kids.

This is one of the cool places to shop in Paris for kids AND fun loving adults. 

It’s not the cheapest place to buy kids toys in Paris but the range is magnificent, so it’s worth a visit. 

once upon a time toy store paris review

Looking for MORE SUPER DOOPER FUN things to do with Kids in Paris?

Click the links in blue below.

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